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While most retailers are feeling the impact that Covid-19 has had on consumer sentiment, some have adapted quickly to the new environment and found pockets of opportunity that will continue to pay off far into the future. Brand Collective, the apparel group whose brands include Clarks, Hush Puppies, Shoes & Sox, Superdry and Volley, is one of the innovators leading the way into the future of retail. Tune in to hear the strategies Brand Collective has implemented to navigate the current retail market while using Lexer’s award-winning customer data platform. Key Learnings Include: • Why Brand Collective has increased digital marketing activity significantly whilst others have pulled back • How kids footwear retailer Shoes & Sox took their bricks & mortar point of difference to enhance their digital offering • Utilising marketplaces: great for access to new customer segments, operationally challenging to implement on various fronts • Assessing the impact of new strategic initiatives and different ways of working introduced during the stay-at-home period to determine what should continue, and what needs to be adapted further Join Patrick Rechsteiner, General Manager E-Commerce at Brand Collective, and Kristy Malik, VP of Customer Success at Lexer for these insights and more.