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Get Lean and Co-create with Customers
The benefits of customer centric development are obvious, but how do you achieve it in practice, when your team is busy and overloaded with work? And how do you get customers to participate?

Join our free webinar to learn how to get started and succeed with customer centric development. And how to get customers involved in your online community, i.e. a customer lab.

You will also learn about how a Finnish online supermarket, Kauppahalli24, created a close relationship with customers through their customer lab. Also how they have turned co-creation into a competitive advantage, challenging the big grocery chains at their online game through better customer understanding, experience and agile development.

What you’ll learn:
- What a customer lab is, and what it isn’t?
- How to set up a customer lab successfully?
- How to collaborate with customers at different stages of the development process?
- What it requires to become truly customer centric in development, and who this way of working is realistically suitable for? Spoiler: it’s not just for big brands and startups, but also for companies like yours.
- How to apply co-creation principles when developing customer experience, digital services, or new products and services?
- What platform to build your customer lab with, and what tools to use as part of co-creation?

If you work in CX, UX or service development, this webinar is for you.

Time: 8th of December 2021 from 12.00 to 13.30 CET (13.00-14.30 EET/Finnish time)

Dec 8, 2021 01:00 PM in Helsinki

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Ville Österlund
CEO @LeanLab Oy
Ville is one of the early pioneers in digital insights and online customer collaboration in the Nordics. Ville has 20 years of knowledge and expertise in helping organisations across Finland, UK and Asia to launch new products and services successfully through becoming more customer centric.
Petri Toivonen
CEO @Kauppahalli24
Petri believes that the competitive advantage of moving the traditional grocery store online, is not only about that shopping should be made easier. It also consists of an agile way of operating and a better understanding of customers' needs. Petri has over 20 years of experience in the food industry in various managerial roles at Valio, Suomen Lähikauppa and K-Group (Kesko).