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Larger Audiences and Bigger Impact: How Journalists in Asia Can Better Market Investigative Stories
One of the great frustrations of investigative journalism today is spending weeks on an important story, and then failing to reach many people with it. Powerful, in-depth journalism has maximum impact when it’s smartly distributed and reaches a broad audience. That’s why it’s fundamental that journalism organizations learn how to build, engage and maximize audiences.

This webinar will provide strategies and tips to engage and build audiences. It features a strategist with two decades of experience in media investing and growth, an expert on maximizing audiences via social media, and two digital specialists leading successful investigative outlets. It will focus on practical ways to ensure basic strategies and tools are in place to maximize engagement: multimedia strategy and prioritization; metrics analysis; website tools and tips; social media essentials; and publishing partnerships and collaboration.

Wahyu Dhyatmika is Editor-in-Chief for Tempo Magazine, the flagship outlet of Tempo Media Group. He helped usher Tempo's transformation into a digital newsroom.

Gemma B. Mendoza is Head of Digital Strategy at Rappler, where she leads the outlet’s multi-pronged efforts to address disinformation in digital media, harnessing big data research, fact-checking, and community workshops.

Koreel Lahiri is Program Director for South Asia at the Media Development Investment Fund. He has served in senior investment, strategy and operational roles in various large Indian media organizations.

Rossalyn Warren is GIJN’s Digital Outreach Director and an expert on social media. She was previously a senior news reporter for BuzzFeed News and has contributed to the Guardian, CNN, and the BBC.

The moderator is Ross Settles, an adjunct professor focused on digital media and entrepreneurship at the Journalism and Media Studies Centre of Hong Kong University.

Apr 29, 2021 01:30 PM in Mumbai, Kolkata, New Delhi

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