The Canadian Export Challenge (CXC) Go Global Bootcamps aim to provide current and aspiring entrepreneurs with a deep dive on the most relevant topics to support them through their entrepreneurial journey especially so through these unprecedented times.
In the How to Market your Startup Globally Bootcamp, Sjoerd Martens, Head Of Account Management at Publicize, will provide insights on Public Relations best practices such as:
Market research - why do you want to go global and what is your specific target audience profile?
Storytelling- who are you, and why do you matter. Tailoring to your audience profile(s)
Pitching stories/ journalists in different regions- Canada v. the USA v. Latam for example
About the Speaker
Sjoerd Martens leads the account management team at Publicize in Colombia, originally from the Netherlands. His background is in international business and entrepreneurship, with a Master’s degree in Business Administration and a history in working for startups in the sharing economy.