Following our successful Q&A discussions in April and May, B2B Content Tuesdays return on Tuesday 16th June, to talk about long-form B2B content.
B2B WHITE PAPERS AND EBOOKS
Once described as "The Nick Nolte and Gary Busey of B2B Content", white papers and ebooks have long been staple mid-funnel content for B2B marketers. But the rise of other content formats have seen their role change. We'll discuss current good practice, share hints and tips, and talk about what the future might hold.
As with previous sessions, the webinar will begin with some advice from Radix creative director David McGuire, followed by an informal question-and-answer discussion about any aspect of B2B content writing you like.
Please note the slightly earlier start time of 4pm (UK time).