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Stand Out: How to Market Yourself and Your Artwork
Getting your artwork noticed is key to building a successful career as a surface pattern designer. It’s up to you to market your artwork, creating an audience for your work, and showing potential new clients that there’s demand for what you have to offer.

In this session, you’ll hear from four artists who have experience marketing their work successfully. By the end of this panel you’ll learn:

*How to build an engaged following on Instagram
*Why a newsletter list is important and how to gain new subscribers
*How to get comfortable with self-promotion
*Tips for leveraging your audience to create new opportunities

Hear four successful artists explain their marketing strategies and come away with actionable ideas for your own business.

Aug 5, 2021 12:30 PM in Eastern Time (US and Canada)

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Liz Kohler Brown
Liz Kohler Brown is an artist, designer, and author who loves creating unique lettering projects, surface designs, and illustrations. She studied art and design at Appalachian State University, Penland School of Craft, and Arrowmont School of Arts and Crafts. After earning a Master of Fine Arts degree from East Carolina University in 2013, she followed her passion of creating art and teaching classes around the world, online and in person.
Gia Graham
Gia Graham is a designer, illustrator, lettering artist and Skillshare Top Teacher based in Atlanta, originally from sunny Barbados. Gia credits her island background for influencing the vibrant colors and lush florals and foliage she often incorporates into her work. Over her 20 year creative career, she has worked in corporate graphic design, run her own stationery business and now focuses on licensing her art to product-based businesses.
Amarilys Henderson
Amarilys brings the dynamic vibrancy of watercolor to everyday products. As a surface designer, Amarilys has had the pleasure of seeing her work on a variety of surfaces, from paper to porcelain ...and now fabric! Her work features a flair for the retro, lush watercolor bleeds on florals, brush lettering and throwback whimsey.
Misha Zadeh
Misha is a Seattle-based creative entrepreneur. She has degrees in graphic design and visual art, and currently creates products on her own, and through licensors, in the housewares, textiles, and paper goods markets, all branded under her eponymous Misha Zadeh label.