Branding is the foundation upon which you build your business. It is more than a logo--it is the promise at the very core of your business. During this two-part webinar, we'll discuss the fundamentals of branding, and why it is worth investing your time to get it right from the start.
Who Should Attend: Entrepreneurs and small business owners who want to learn about branding.
Available only in English
What is branding
Why is branding important
What makes you uniquely qualified to do what you do
Branding Part 1: What is Branding and Why Does it Matter - Tuesday, June 3 from 12pm - 1pm
Branding Part 1: Translating Your Brand into Assets - Tuesday, June 10 from 12pm - 1pm
This Workshop is Taught by Jendi Coursey. Jendi is the CEO of a small (but mighty) public relations agency in Mendocino County. She and her team help clients build lasting relationships with key stakeholders, from employees to community partners to customers. She specializes in crisis communication and works primarily with clients in health care, education, and good-for-the-world organizations like non-profits and certified B Corps.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
West Business Development Center: is a U.S. Small Business Administration (SBA) funded non-profit business development center that provides reliable no-cost confidential counseling and relevant training programs to entrepreneurs throughout Mendocino and Lake County. West Center is proud to host the Mendocino Small Business Development Center and the Mendocino Women’s Business Center.
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