In 2017, NPR and Edison Research went into the homes of smart speaker owners to learn how the new technology was being integrated into people’s lives for the original Smart Audio Report. Five years later, we revisited some of those same families to see how they have grown and how their usage of voice assistant technology has changed.
The 2022 installment of the Smart Audio Report will not only offer an update on some of those original families, but also fresh data from a recent national study that measures attitudes around voice tech among those who use it and those who don’t.
Join Lamar Johnson, VP of Sponsorship Marketing at National Public Media, and Megan Lazovick, Vice President at Edison Research, on Thursday, June 16th at 2:00 p.m. EDT for a live webinar presentation of the findings from the The Smart Audio Report 2022.
The Smart Audio Report is derived from a national quantitative survey and analysis of in-depth, one-on-one interviews. It also includes tracking data from Edison Research’s Share of Ear® study, measuring the daily listening habits of Americans using a 24-hour diary.