PSA WEBINAR SERIES
Responsive Search Ads (RSA) in PPC Campaigns
Do you want some insights into these types of questions: How do RSAs stand up to ETAs? Why are my RSAs not doing well? Should I focus on ad strength? What's the best way to test RSAs? Is pinning helping or hurting my account? What's the best way to create RSAs? What should I be thinking about when I transition to only using RSAs?
If so, we'll cover all these questions and more in our next webinar.
Please join us on Thursday as we do a deep dive into RSAs to make your transition to this ad format as seamless as possible.
Brad Geddes has the RSA answers!
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.