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Evolution of e-commerce driven by COVID-19
Kathy Cummins from HINGE and David Edwards will discuss how ecommerce has evolved in the post pandemic era, with real life examples of companies and product categories that have thrived, whilst others have declined.

May 19, 2021 11:30 AM in Pacific Time (US and Canada)

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Speakers

Kathy Cummins
Head of Marketing / Head of Data Analytics @HINGE Global
Kathy wears a few hats at HINGE, leading Corporate Marketing, as well as Data Analytics.  She brings more than 25 years of omnichannel marketing, global new product innovation, and big data analytics experience from her extensive careers and executive leadership roles at both Procter & Gamble and The Nielsen Company.
David Edwards
Consultant @DSI
David has more than 9 years of contracting experience in both Government and License contracts. In his first 3 years at Hybrid Apparel, they were able to grow their licensing business by 65% under his royalty management.  He has managed 3 company mergers, 4 ERP system implementations, and managed an average of 12 to 15 Licensor audits each year.  Since leaving Hybrid, he has worked as a consultant automating and creating efficiencies within the Licensing and Financial industries.