Is Sample Blending Finally Cool? Best Practices for Tracker Studies

The key to a successful long-term tracking study is the ability to compare waves to each other with confidence that there is no bias in the data. Knowing that any differences between waves are not because of the sample sources you use can be challenging. How do you ensure that your data remains consistent wave-to-wave?

Years ago, the thought was that using a single sample source was the best practice – but not today. Sample blending is now considered by the top research firms to be the best practice. The question is, how do you know if your supplier knows how to blend sample effectively?

Register for our upcoming webinar, Is Sample Blending Finally Cool? Best Practices for Tracker Studies, on Wednesday, September 2, 2020 at 2:00 PM EDT, to learn the best practices in sample blending and what to look for with your blending expert.

In this webinar, you’ll learn:
• Common problems with tracker studies
• Shift from single-source sample to multiple sources and sample blending
• Best practices in sample blending for trackers
• Case studies on sample blending for trackers
• And much more!

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