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Air Canada Takes Flight Again | Brand Case Study with Air Canada | Virtual Loyalty360 Expo Session

01:08:00

Oct 27, 2020 03:52 PM

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Speakers

Elizabeth Quinton
Managing Director @Air Canada
As Managing Director of CRM, Customer Analytics and Digital Optimization at Air Canada, Beth Quinton and her team apply a data-driven approach and insight to acquiring and engaging Air Canada’s customers through their marketing communications and offers across their customer and Aeroplan member journeys. Prior to this, Beth led the integration of Aeroplan integration into Air Canada. Beth brought with her over 10 years of Aeroplan experience in strategy & planning, loyalty product & program development and competitive intelligence. Before becoming the Air Canada/Aeroplan Integration Lead, Beth was the Senior Vice President of Program Strategy & Product at Aimia (Aeroplan’s parent company).   Beth’s structured approach is informed by her five years as a management consultant with Stroud International, based in London UK and early engineering roles; Beth connects the dots between ideas and people.