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Find Your Readers with SparkToro
SparkToro is web-based software that crawls tens of millions of social and web profiles to find what (and who) your audience reads, listens to, watches, follows, shares, and talks about online. For authors, it's a treasure trove of information that can help support book marketing plans and platform development.

This live class with SparkToro's co-founder, Rand Fishkin, will focus specifically on how you can get high-quality market research and audience intelligence without having a huge budget, marketing team, or publicist. We'll also offer a case study of how to use SparkToro to prepare for a book launch.

All registrants will receive access to the recording.

Jun 4, 2021 02:00 PM in Eastern Time (US and Canada)

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Speakers

Rand Fishkin
CEO and Co-Founder @SparkToro
Rand Fishkin has dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or great cocktails, he’ll spill big tech’s dark secrets.
Jane Friedman
Jane Friedman has 20 years of experience in the publishing industry, with expertise in business strategy for authors and publishers. She’s the editor of The Hot Sheet, the essential industry newsletter for authors. In 2019, Jane was awarded Publishing Commentator of the Year by Digital Book World; her newsletter was awarded Media Outlet of the Year in 2020.