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Upper Midwest Chapter Webinar: 2020 Census - What's Happening and Why
Why is the 2020 Census at risk and why should we care? The Constitution of the United States chose population to be the basis for sharing political power, not wealth or land. A census aims to count the entire population of our country at the location where each person usually lives. Citizens rely on it and insights professionals use it every day in known and unknown ways.

- In brief, why is it at risk and why should we care?
- What is the status of the US Census given COVID-19?
- What are the challenges to get it done and how will it get done?
- When can the first results be shared and what is the projected accuracy?

Aug 13, 2020 12:00 PM in Central Time (US and Canada)

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Joan Naymark
Founder and Executive Director @MACS – Minnesotans for the American Community Survey
Joan Naymark is the founder and Executive Director of MACS – Minnesotans for the American Community Survey. Joan retired from Target Corporation in 2012 with 30 years of market planning experience. As Director, Market Analytics and Planning, Joan was responsible for strategic, analytic, and geo-spatial research in support of capital expenditures. Joan was a member of the Census Advisory Committee from 1995-2011 representing the U.S. Chamber of Commerce. Joan has also served the National Academy of Science on two panels regarding the American Community Survey and annual Economic Data from the Census Bureau. Joan obtained her M.A. and B.S. degrees in Sociology/Demography magna cum laude from Western Washington University, in Bellingham, Washington.
Howard Fienberg
Vice President, Advocacy @Insights Association
Howard is the IA’s lobbyist for the marketing research and data analytics industry, focusing primarily on consumer privacy and data security, the Telephone Consumer Protection Act (TCPA), tort reform, and the funding and integrity of the decennial Census and the American Community Survey (ACS). Howard has nearly two decades of public policy experience. Before the IA, he worked in Congress as senior legislative staffer for then-Representatives Christopher Cox (CA-48) and Cliff Stearns (FL-06). He also served more than four years with a science policy think tank, working to improve the understanding of scientific and social research and methodology among journalists and policymakers. Howard serves on the Board of Directors for the National Institute for Lobbying and Ethics and is a past member of the Board of Directors for the Association of Government Relations Professionals. He is also co-director of the Census Project, a 500+ member coalition in support of a fair and accurate Census.