Building relationships with customers and consumers has changed. The shopping environment is different, more people are buying online and the decision of what to buy has changed.
We used to depend on the store experience to generate a lot of sales. Yes we would talk about building brands and demand prior to standing in front of the shelf but a lot has changed. Your product needs to be on the list before the person goes to the store or completes their online order. We need to think about selling our products differently.
Join us for a 4 part series about Internet marketing for food & beverage. We will focus on how you create demand for your products in a new environment.
Search engine optimization, Google analytics and Google ad words are all fundamental to the foundation of your strategy. We will explore what they are and how to use them effectively.
You need to consider the creation of an online community. These are your people, they are interested in your products and they should be the most likely to buy. You can create processes that are automated to build this community and cultivate them to be your biggest advocates.
Social media is everywhere and we know more people are spending more time on these platforms than ever. Some are better than others for food and it also depends on your target market and your products. It is work and it can be very effective when it is done right.
Influencers are just that! They influence their followers in many categories; food & beverage being one. Consumers are looking for recommendations and this is one way to remove some of the barriers to purchase. You need a strategy to penetrate this important group.
Presented by FCC