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Sales and Marketing Peer to Peer: Scaling Sales for Bootstrapped Startups with Fotaflo
Growing your business means selling more. How do you get from selling something you love to hiring other people to sell for you? Scaling sales is especially challenging for bootstrapped startups that must focus on operations and profitability.

This interactive session will walk you through 10 years of experience with sales at Fotaflo. You'll hear about Fotaflo's journey growing past founder-led sales, including our mistakes and learning along the way. We'll cover our previous attempts to scale sales, determining when you are ready to hire, and lessons we learned from recently hiring two dedicated sales representatives.

This session will be especially useful for founders who are starting or running a bootstrapped startup aimed at creating a sustainable, profitable business. If you want to learn about real-world experiences from an owner of a real, operating business this session is for you. We'll cut through the echo-chamber of theoretical advice and share the ups and downs of growing while pivoting, dealing with the pandemic, and working toward sustainable profits and growth.


About Innovation Factory

Innovation Factory is a non-profit business accelerator, serving as the catalyst for tech innovation in the greater Hamilton area since 2011. Innovation Factory provides business services, training and mentorship to help entrepreneurs with advanced manufacturing, clean tech, information tech, life science and social innovations to bring their ideas to market, increase revenues, attract investment and create jobs.


Apr 21, 2021 09:00 AM in Eastern Time (US and Canada)

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