Our own health and wellbeing, and that of our family’s, has been at the forefront of most people’s minds since the coronavirus crisis hit - but how have consumer mindsets and actions changed and what does this mean for brands in the sector?
With our view of a ‘normal world’ changing at an accelerating pace - Smoking Gun has analysed 100,000s social media posts to learn directly from consumers.
From online fitness classes to mindfulness, what exactly have consumers been talking about when it comes to health and wellbeing during lockdown? What trends have we seen, what has fallen by the wayside and what habits have been formed or changed?
To help guide marketers operating in the health and wellbeing sectors with brand and marketing strategy. Smoking Gun is hosting a free 60-minute webinar to share our findings, provide insights and offer practical advice for your next steps.