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Secrets of Testing Creatives with Seven-figure Ad Spend
The right creatives can take your brand to the moon, or leave you feeling like you’re lost in outer space. Now more than ever, having an effective creative strategy will be the difference between a 6 and 7-figure month. With this in mind, it is essential to understand how to create, test, and identify winning ads.

Thankfully creating winning ads isn’t rocket science. In this webinar, Shahbaz Khokhar and Syed Qadri will share their experience around how their agency, Venture Beyond, runs its creative testing process while spending over 7-figures/month in ad spend.

In this webinar, we will cover:

• Why creative testing is so important
• Creative testing process - Testing interactions and new concepts.
• Team structure and roles required
• Ad concept model and the research process
• Ideation, creation, and briefing process.
• Analysis - KPIs to measure in creatives
• Rules and strategies that help to scale
• A plug-and-play strategy that you can apply to your business

Oct 12, 2022 10:00 AM in Eastern Time (US and Canada)

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