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International Cellulose Corp Demo-Cast
K-13 and Ure-K are natural plant-based thermal and acoustical spray-applied insulation.
SonaSpray “fc” and SonaKrete are natural plant-based acoustical spray-applied insulations.

Dec 8, 2020 01:00 PM in Eastern Time (US and Canada)

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Brien Straw CSI
Regional Sales Manager / AIA CEU Provider @International Cellulose Corporation
As the Southeast Regional Sales Manager for International Cellulose Corporation Brien Straw works hard to assist architects and general contractors choose the best solution for their thermal and acoustical needs. “It’s simply my business practice to recommend the best option to solving a problem, whether that includes one of our products or not. I see no reason to sacrifice a long-term relationship for a short-term payoff,” Brien says. A former commercial insurance agent and sports-talk radio host, Brien believes his diversified background is perfectly suited to his current position. “I like helping people. It’s as simple as that. Considering I spend a great part of my day communicating with architects, designers and contractors, I think my journalism background is a tremendous help,” he says.