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UK Leek Growers Launch Annual Promotional Campaign. Time To Join with Them!
A new promotional campaign, designed to drive purchases of British leeks has recently been launched to great industry applaud. It intends to build on the gains seen during the pandemic, which saw sale volumes up by nearly 9% in 2021. The initiative is backed by a group of sixteen leek growers and seed companies.

This year, the Leek Growers Association has partnered with popular vegan social influencer and food writer Lucy Parker, who posts as @lucy_and_lentils and has over 168,000 followers on Instagram. Her easy to prepare, accessible recipes and extensive reach across a wide range of social media channels, will help the campaign reach and engage with younger audiences.

In addition to social media, a comprehensive media relations PR campaign, targeting national and regional consumer media and news channels is to be rolled out.

On the broadcast will be:

- Tim Casey. Leek Grower - Bomber County Produce and Chairman of the Leek Growers Association.
- Lucy Parks, Lucy and Lentils. @LucyandLentils - Plant based food blogger.

Please register on this page for the Broadcast on Beanstalk Global on Thursday 2nd December 2021 at 11am GMT.

We look forward to seeing you then with Tim and Lucy!

Dec 2, 2021 11:00 AM in London

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