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Newsworthy or Not: A Marketers Guide to Utilizing PR

Public Relations, or earned media exposure, can be a valuable addition to our marketing plans, adding credibility and context to our owned and paid efforts. But it’s not as easy as asking a journalist to write about us. How do we ensure that the story that our leaders want to see in print will actually be interesting to our media partners and their readers so we can earn their attention?

Apr 8, 2021 01:30 PM in Mountain Time (US and Canada)