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Topic
The Evolving Loyalty Landscape
Description
In today’s market, increased competition and heightened consumer expectations mean companies must deliver more to earn and build loyalty. In this webinar, learn about our research into 115+ consumer loyalty programs and the specific loyalty drivers programs need to be investing in today.
Key Takeaways:
- Understand the key question being asked by loyalty program leaders across industry
- Understand how the loyalty landscape has evolved and the 3 buckets that most programs are falling into and the opportunities for those in each bucket to continue to mature
- Understand recent consumer sentiment around loyalty programs for key topics such as willingness to share data and most desired benefits/features
Recording Duration
00:32:00
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