Is your marketing plan a revenue-driver or a cost center? For marketers, the true test of success is the ability to manage cost-revenue trade-offs. To make the biggest impact on the business, marketing leaders must direct a strategy that will drive revenue, while also cutting costs.
Join this webinar to learn how to make effective trade-offs that create profitable marketing plans. Meagan Eisenberg, Chief Marketing Officer at TripActions will break down her approach to maintaining a revenue-driving marketing strategy, even in times of uncertainty.
You’ll learn how to:
> Make your marketing strategy a direct form of revenue
> Minimize marketing costs that won’t convert
> Implement change-resistant strategy that will weather uncertainty