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Making Trade-Offs in Marketing: Drive Revenue While Cutting Costs
Is your marketing plan a revenue-driver or a cost center? For marketers, the true test of success is the ability to manage cost-revenue trade-offs. To make the biggest impact on the business, marketing leaders must direct a strategy that will drive revenue, while also cutting costs.

Join this webinar to learn how to make effective trade-offs that create profitable marketing plans. Meagan Eisenberg, Chief Marketing Officer at TripActions will break down her approach to maintaining a revenue-driving marketing strategy, even in times of uncertainty.

You’ll learn how to:

> Make your marketing strategy a direct form of revenue
> Minimize marketing costs that won’t convert
> Implement change-resistant strategy that will weather uncertainty

Aug 4, 2020 12:00 PM in Eastern Time (US and Canada)

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