More and more producers are producing thoughtfully raised, delicious meat products and establishing direct markets for consumers to buy them. But, consumers remain confused, intimidated, and overwhelmed by the prospect of buying local meat, and tend to revert to their old habits at the grocery store. The Good Meat Breakdown serves as a marketing and education resource to help producers better reach consumers, increase sales and visibility, and increase the impact of their marketing efforts. This workshop will cover the ways that meat producers can make sure consumers can find them on the web, and will also showcase our professionally designed marketing materials that answer questions like: How much meat can fit in my freezer? How do I cook this new cut? Why is this meat more expensive? We welcome any meat producer hoping to expand these markets.
Camas Davis - Executive Director of Good Meat Project
James O'Donnell, Program Director at Good Meat Project
To access this and other workshops, you must have a password, which can be obtained by registering on the main conference webpage: www.caff.org/2022conference