Protecting your intangible assets is extremely important for any business strategy. Trademarks, copyrights, and patents help to formalize and protect your intellectual property (IP), which can have both an immediate and strategic effect on your business’ position and competitive advantage in the marketplace. If your business relies on creating original content, unique branding, new inventions, or trade secrets, then intellectual property management is a must. We’ll discuss the different types of IP, how to leverage IP, how IP is applied, and how IP builds value and protection for your business.
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