For our next online radio talk of 2021, we will tackle a topic that raises many questions and expectations, namely – the future of the radio and audio measurement. We will welcome colleagues from GfK who will share their learnings from their radio measurement upgrades across several markets. Their recent hybrid measurement trials and pilots constitute insightful examples of how to future proof existing measurement methodologies and bring additional insights to a radio advertising market.
We are pleased to welcome:
- Simon Pearce, Global Product Manager – Listening, GfK
- Giorgio Licastro, Commercial Director Media Measurement, GfK Italy
Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact firstname.lastname@example.org