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Improving NCAA Revenue Distribution to Address Gender and Racial Equity
The session will explore recommendations for altering two key components of the NCAA’s $600 million-plus annual revenue distribution to institutions: athletic-performance incentives and academic-performance incentives.
Athletic-Performance Incentives Background: The NCAA awards 28 percent of its annual revenue distribution--more than $160 million--based on men’s basketball teams’ wins and participation in the NCAA Division I tournament and awards $0 for performance in women’s basketball.

Session: The athletic-performance incentives segment of the session will examine the revenue distribution reforms detailed in the Kaplan Hecker Report, an independent gender equity analysis commissioned by the NCAA Board of Governors in 2021 that found glaring inequities between the Men’s and Women’s NCAA March Madness tournaments. Founding partner, Roberta Kaplan, will explain the report’s findings and recommendations related to correcting gender inequities in the NCAA’s current revenue distribution.

The Knight Commission’s proposed financial C.A.R.E. Model, released in 2021, also recommends similar modifications to the NCAA’s revenue distribution to address gender inequities. (Read more here.)
Academic-Performance Incentives Background: In 2016, the NCAA adopted changes to its revenue distribution to include academic-performance incentives for the first time. Beginning with the 2021 distribution, the NCAA began awarding “academic units” earned by institutions for meeting one of three academic standards. The revenue distributed through this program is being phased in but by 2032, more than $1 Billion in revenue distributions will be awarded through this new Academic Performance Program. The Knight Commission first introduced a proposal to tie a portion of NCAA revenue distribution to academic outcomes of athletics teams in 2001 and consistently promoted the merits of this values-based change until its adoption.
Session: Knight Commission research consultant Christopher Brown,

May 16, 2022 11:00 AM in Indiana (East)

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