LEGAL PROFESSIONALS NEED TO GROW BRAND, EXPAND THEIR CLIENT BASE, AND INCREASE THEIR ABILITY TO SHARE VALUE AMID COMPETITION, COVID AND CHANGES IN COMMUNICATION AND MARKETING
Firms, and lawyers, may be facing a crisis in growing their practices, client bases and increasing their brand value during and after this crisis. Building brand, marketing in 2020, and communications processes have changed regardless of COVID, and the COVID crisis has only exposed the market and business risk lawyers are facing.
We have created a session just for attorneys at firms of any size…Marketing and communications teams at firms would also find this valuable. A strong personal brand will expand your network, bring in more business and ensure recognition as an expert in a practice area.
• How to build and share your personal and professional brand
• How to reach new clients and markets (Social media, engagement, posting, blogging/vlogging, and marketing – you cannot rely simply on your firm to tell your story. You must be in charge of how your story is shared).
• How to help existing clients share your story and value
The world is changing, and unless you adapt and change with it, you may be doing something different in 10 years or less. Building your personal and professional brand is something you need to be in charge of.