This workshop will cover:
> What is sustainability, and how is it different from organic?
> What is Napa Green? What does it mean to be “soil to bottle” certified?
> Evidence customers want this information and will use it in their travel and purchase
> Examples of sustainability- and nature-based stories and customer engagement
from Napa Green members and other certified sustainable wineries.
> Butterflies, bees, birds and other beneficial and charismatic creatures.
> Ideas and tips for effective social media and web content.
> Using existing and new data collection to show the value of sharing sustainability
stories and inform communications strategies.