Welcome to the American Floral Endowment's Grow Pro Webinar Series! Throughout this series, our nationally recognized researchers, hosts, and speakers will offer ‘how-to’ advice based on AFE-funded and other research projects to help the industry navigate through these ever-changing growing challenges. The webinar topics are current and offer long-term opportunities for growers to focus on increased profit, greater sustainability, and improved labor efficiency. Each session includes a presentation and interactive Q&A. To see the full series calendar visit endowment.org/GrowPro.
The November 9th session focuses on care & handling to get the freshest and highest quality flowers to your customers. This session of the series is for our retail and wholesale communities.
The November session is sponsored by Smithers-Oasis/Floralife.
Are you up to speed on the latest in flower care and handling? What should you do to make sure the flowers you present to your customers are at their best? We’re taking you back to the basics of proper care and handling techniques and why it’s important to make sure everyone on the team is trained properly. AFE has supported the development of ‘industry friendly’ handling techniques for cut flowers. Loann Burke AIFD, AAF, PFCI, a highly acclaimed retail florist and event specialist, will demonstrate many of the key steps every florist should use to assure flower quality and longevity. From flower box to finished design, Loann will take you through every step of the process and show you the tricks of the trade to keep your flowers fresh and your customers coming back.
Speaker: Loann Burke, AIFD, AAF, Furst Florists (see bio below)