Customer Acquisition Cost (CAC) is one of the metrics that any professional potential investor will judge you on. No matter how efficient your customer acquisition, if you can't generate revenue higher than that you're ultimately losing money.
In this session, Brendan Callaghan will talk about the importance of Customer Acquisition Cost (CAC) and Lifetime Value of Customer (LVT) and give practical methods to help reduce it.
About Portag3 Ventures
Portag3 Ventures make early-stage investments in promising financial tech companies that have potential for global impact. Their long-term engagement offers a unique environment to grow, with robust support, and insight from partners.
About Innovation Factory
Innovation Factory is a non-profit business accelerator, serving as the catalyst for tech innovation in the greater Hamilton area since 2011. Innovation Factory provides business services, training and mentorship to help entrepreneurs with advanced manufacturing, clean tech, information tech, life science and social innovations to bring their ideas to market, increase revenues, attract investment and create jobs.