Consumers are connected to their favorite shows and sporting events all in the palm of their hand and not locked to the classic TV room at home. Television advertising has taken a quantum leap forward over the past few years and even more so with 5G speeds for mobile devices. Your prospects are more connected to television programming and radio via streaming services such as Hulu, Roku, Slack, Tubi and many more. These types of services allow for more targeting via demographics and geographical targeting. In addition people can click through to your website and start the process of signing up for your service.
Speaker Bio: Alan Brocious’s mission is to cut through the technical jargon of digital and traditional marketing and explain simply how marketing and technology work together best when enhanced by data. Industries of focus have ranged from Financial (primarily Credit Unions), to Insurance, Manufacturing, Human Resources and Senior Living.