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Mundane normativity and the everyday handling of contested food consumption
Seminar 4
75 years of Rural Sociology at Wageningen Seminar Series

Presenter: Prof. Bente Halkier, University of Copenhagen

Food in everyday life is contested from multiple kinds of public debates in present societies such as climate, health, risk, environment and quality, which point to food consumption in everyday life as a site of normative action. In the various strands of sociological research on consumption, contested consumption has typically been studied in two strands. One strand tends to focus on the mundane routines in consumption that are reproduced, thus to some degree avoiding the normative dimension in the consumption activities themselves. Another strand tends to focus directly on political and ethical consumption, thus to some degree ignoring the more mundane dealings with the normative dimension. My contention is that there is some middle ground to cover between each of the two otherwise valuable strands of consumption research if consumption research is to understand the normative dimension of consumption more fully. In order to conceptualize such middle ground, an unfolding of the category of mundane normativity and its conditions is useful, and food consumption in everyday life is a clear example with which to think.

Aug 30, 2021 04:00 PM in Amsterdam

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