Sept. 25, 1 pm ET US
EXPERTS: Allan Schweyer, EEA Curriculum Director and IRF Chief Academic Advisor; Todd Hanson, President, Catalyst Performance Group, and ROI measurement specialist, and Lincoln Smith, Chief Strategy Officer, HMI Performance and Incentives.
BRAND STORIES: Weber, Callaway, and Alex & Ani.
SUMMARY: Sales incentive programs have the potential to provide the most compelling return-on-investment of all engagement practices and yet often fail to fulfill their potential because of inadequate program design and return-on-investment measurement, including: a structure that rewards the top-performing people who would have performed anyway; does little to uplift the midd-60%, or promotes counter-productive sales behavior. This session brings together experts in process design to share best practices that organizations can begin to put into place immediately to generate more sustainable results.
Panelists will join Bruce Bolger, founder of the Brand Coalition, to see what can be learned about the stories of these leading brands and how they can be applied in different types of program design.