Join ACUMA for a crucial conversation about "What Borrowers Really Want: Challenging Assumptions about Consumers’ Need for Speed." Today, credit union mortgage lenders are wrestling with competing priorities. On the one hand, member-centric lenders want to provide a digitally transformed experience for borrowers. On the other, they want to achieve operational efficiency. They feel torn between solutions that benefit throughput and those that enhance member experience. It’s very difficult for them to choose the former over the latter or vice versa. Join us for a discussion with ACUMA President Tracy Ashfield and AdvantEdge Digital’s Director of Product Innovation Ben Weismer as they share proprietary research that challenges the assumptions that created this dilemma and walk through methods for achieving the best of both worlds.
This event is open and free to ACUMA members only. Attendance will be monitored. This session is not recorded. Ask questions live in the chat feature.
Thank you to HomeAdvantage for sponsoring ACUMA's Lightning Round.
HomeAdvantage (formerly CU Realty Services) provides real estate services that helps credit unions increase their purchase mortgage business while saving their members money when they buy or sell a home. The company’s turnkey real estate marketing platform is currently used by more than 120 credit unions and mortgage CUSOs in 24 states. Credit union members can use the program to search for homes, research neighborhoods and property values, connect to certified real estate agents, and save money at closing. When credit unions offer the program, they can attract and nurture more home-buying members, and consequently close more loans. To learn more, please visit www.homeadvantage.com.