webinar register page

Webinar banner
Retail Re-Opening [Panel Session] - Virtual Loyalty Expo, Presented by Loyalty360 - Tuesday July 21 - 10am ET Session
Virtual Loyalty Expo, Presented by Loyalty360 - Tuesday, July 21 - 10am ET Session

Session Title: Retail Re-Opening [Panel Session]

**This webinar is a part of Loyalty360's virtual Loyalty Expo. Sessions are free and open to anyone to attend. Recordings will be available for all registrants and Loyalty360 members after the event. To see and register for additional sessions, visit https://loyaltyexpo.loyalty360.org/virtual-loyalty-expo

Jul 21, 2020 10:00 AM in Eastern Time (US and Canada)

* Required information


Lisa Erickson
Senior Director Customer Relationship Management @Sleep Number
As the Sr. Director of CRM & Loyalty, Lisa leads the development, execution and management of Sleep Number's Loyalty program, the InnerCircle, as well as all direct mail and email programs. Lisa is responsible for the overall success and ongoing growth and management of these programs. She directs the testing of all programs to ensure continued evolution and growth. She is responsible for the InnerCircle member engagement and program profitability. Leveraging her deep experience in retail, holding positions in merchandising, finance, strategic and promotional planning and marketing she is able to activate new initiatives quickly and successfully. Lisa is constantly striving to take the InnerCircle program to the next level of engagement. Prior to joining Sleep Number, Lisa held management positions at Best Buy and the Department Store Division of Target Corporation.