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Positioning Jujitsu - How to Win Against Powerful Competitors with April Dunford, Author of Obviously Awesome
Our products compete in markets that are frightfully crowded and competitive. Competition comes in different forms including "The Hordes" (me-too copycats that claim to do what you do), "The Giants" (established market leaders who are a "safe" choice) and "The Ghosts" (the invisible but very real option of choosing nothing and sticking to the status quo).

In this session, I will teach you how smart positioning can ensure you outrun the Hordes, use the strength of the Giants against them, and bust the Ghosts by leveraging the momentum of trends

Incredibly amazingly supported by these brilliant companies:

ContentCal - Ditch those stressful spreadsheets – organise all your content marketing in one beautifully simple calendar. Plus, we have a 20% code: TMM20.

Fiverr - Fiverr is an online marketplace connecting businesses with thousands of talented freelancers in over 300 categories.

Third Light - A Cambridge-based software company helping marketers worldwide to manage their digital media in a natural way that mirrors the way they work, to put time back in their busy lives.

Leadoo - Helping SMEs turn website visitors into qualified leads through conversational marketing.

Brand Recruitment - An amazing marketing recruitment company based in Cambridge, UK and wonderful supporters of the meetup.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Further - A Norwich based digital marketing consultancy, serving some of the world’s best known brands, run by incredible people

Redgate Software - A software company on the up and up, proudly Cambridge based, and always looking for marketers.

Bravo Marketing - Lingo-bingo-free creative marketing agency, led by the gent that is Barry Richardson

Sep 22, 2020 03:00 PM in London

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