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Understanding an Overlooked Bias: The Semiotics of Colourism in Advertising
This webinar will show how colourism – the practice of treating lighter skin more favourably than darker tones – is communicated through visual representations of mostly black women/mixed race women in advertising, and reveal its implications for advertisers and marketing teams.

May 12, 2021 12:30 PM in London

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Speakers

Dr Jennifer Simon
Senior Semiotician @Crowd DNA
Dr Jennifer Simon is a Senior Semiotician at Crowd DNA, where she specialises in commercial semiotics and brand strategy. She has delivered semiotic projects for a wide range of brands across multiple markets and sectors, including tech, FMCG, fashion and financial services. Her background also includes academic research and teaching Cultural Diversity and Sociology courses at Rice and Georgia State University in the U.S.
Asad Dhunna
Founder @The Unmistakeables
Asad is the founder and CEO of The Unmistakables, an award-winning consultancy on a mission to help organisations navigate their way through equality, diversity and inclusion. The company works across a number of sectors to help organisations become inclusive by design. They have been named best new agency and best in diversity and inclusion by a number of marketing industry bodies. Asad has been named a change maker by Oystercatchers, The Drum and Campaign and he was recently featured on the IPA’s ‘iList’ - a selection of trailblazers for inclusivity in the marketing industry. Alongside running the company, Asad volunteered as the Director of Communications for Pride in London in 2018 and 2019 and is currently a board trustee for akt - the LGBT+ homelessness charity.