Welcome to “How Lightheart Launched And Scaled UA For Mr. Autofire” webinar! My guest is Kalle Kaivola, Co-founder and CEO from Lightheart Entertainment from Helsinki, Finland. We are going to be talking about how Kalle and his team launched their game Mr. Autofire and proceeded to gradually scale up user acquisition and breaking into the Top 500 grossing games, one year since launch.
For the 60min webinar, I’m thinking about the following structure:
- 30-minute presentation from Kalle
- 15-minute questions from Joakim
- 15-minute Q&A for the audience of the webinar