The row over Baba Ramdev’s Coronil has put the spotlight once again on whether controversies help in selling a brand and bringing a brand out of obscurity. It is a known fact that we, as viewers remember the controversial ads more than the regular ones that make us laugh or cry, however does that also translate in brand love or more sales for the brand. Let’s find out.
Does Controversy impact a brand’s sales positively?
Are there temporary benefits but negative impact on the brand in the long term?
Neeta Nair, Asst. Editor, IMPACT (Moderator)
Prahlad Kakkar, ad filmmaker and the Founder of Genesis Films
Manish Bhatt, Founder, Scarecrow M&C Saatchi
Santosh Padhi, CCO and Co-founder, Taproot Dentsu
Sambit Mohanty, Head of Creative, South, McCann WorldGroup