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SMS & email campaign planning | MailCharts & Common Thread Co.

00:54:00

Apr 29, 2021 11:58 AM

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Speakers

Cassidy Monforte
Retention Strategist @Common Thread Collective
I've spent the last eight years exploring how to use owned channels, primarily email and SMS, to improve both subscriber experience and lifetime value. With clients in a variety of industries across e-commerce, retail, technology, finance, and more, I have a passion for storytelling and weaving those stories into the customer lifecycle. The rest of the time, I'm out exploring everything the beautiful Portland area has to offer.
Cara Wood
Retention Strategist @Common Thread Collective
I’ve been in the email game since 2014, constantly getting better at having conversations with my contacts at scale. Outside of work, you can find me at one of the many wineries in Sonoma, planting more roses, or coming up with ever more creative ways to keep my beagle out of the trash.