Growing Customer Engagement in 2021, A Global Report on Consumer Attitudes

Cheetah Digital will be revealing findings from an original, global research project while offering up data-driven advice on how to grow your customer engagement strategies for 2021. Learn what 5,000 consumers shared with regards to their needs and desires from brands they love. Hear directly from Vans, Salling Group and &pizza on recent successes related to topics covered in the report. Attendees will also receive a complimentary copy of the full 2021 global report.

Key Takeaways:
+35%: The rise in customer desire for more exclusive access to services from brands.
-8%: The drop in desire for discounts on products or services.
+33%: The increase from consumers asking for more personalized offers and services from brands.

Even in a pandemic, consumers are shifting to more exclusive offers and access rather than simple discounts. It's clear consumers also expect brands to personalize their offerings to drive more engagement.

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