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Guessing Wrong: Marketing Lessons of 2020 in Hindsight
Last year wasn't a blip; it wasn't a trend; it wasn't an aberration; it was a reset. Practically everything changed, and we may not fully understand how for years. That's not soon enough for marketers, who need to find creative ways to get the word out. One key lesson, according to visionary Mark Schaefer? Humility!

Register for this Virtual Symposium to hear Schaefer offer his take on the "complex cocktail" that can solve the mystery of the new somewhat-normal in marketing. He'll address several key concerns for marketers, such as consumer fatigue: "Before the Pandemic, about 20% of Americans said they suffered from chronic sleep problems," he says. "Today it's 60%! What does that mean for UX when 60% of our customer service people are cranky?"

Schedule:
2:00 ET - Keynote with author and visionary Mark Schaefer
2:20 ET - Perspective Keynote on the state of MarTech (Speaker TBD)
2:40 ET - Lightning Round led by Bloor Group CEO Eric Kavanagh
3:00 ET - Live Broadcast of DM Radio, featuring Schaefer and guests: Kate Chernis, Lately.ai; Josh Francia, BlueShift; Phil Ahad, Toluna
4:00 ET - Deep Dives of MarTech software

Oct 28, 2021 02:00 PM in Eastern Time (US and Canada)

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Speakers

Eric Kavanagh
CEO @The Bloor Group
Mark Schaefer
Executive Director @Schaefer Marketing Solutions LLC