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High Street Task Force. Understanding Place Sentiment
"Sentiment analysis" – namely the measurement of context in aggregated social media posts – can provide insight into how citizens and organisations feel about a place from what they say about that place.

Understanding Place Sentiment is a live webinar which will enable place stakeholders to evaluate their High Streets using sentiment analysis, as well as providing them with an understanding of how sentiment impacts on place KPIs such as footfall.

Beyond footfall, there are few reliable metrics with which to assess the vitality and viability of High Streets within towns or city centres. The advent of social media gave rise to an opportunity to analyse what people said about places by measuring the positive or negative tone of their language in the content they posted. Hosted by Polly Barnfield, OBE on behalf of the High Streets TaskForce.
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