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Adidas and The Creative Power of Random Collectives
José Cabaço, the thought leadership behind Adidas’s “The Brooklyn Farm” firmly believes that by bringing together disciplines and backgrounds from way beyond the traditional boundaries of design, serendipity can take place. This collective formation allows ideas to manifest and ultimately help brands like Adidas define the culture of the future. José, Ibrahem Hasan and Ben Freedman will speak with Ty Baswell about this unique and seemingly risky approach which relies less on guidance by data analysis and more on instinct to connect brand stories to audiences.

Sep 30, 2020 12:00 PM in Pacific Time (US and Canada)

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