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Understanding China Training Programme | 2021 edition
After a forced hiatus in 2020, the Understanding China Training Programme returns this year as a virtual conference, bringing together policy makers, business support organisations, SMEs and academics from all around Europe with the objective of increasing the knowledge and understanding of the China market today.

For this year’s edition, the programme will be divided into two-half day conferences, comprising ten formal sessions covering issues such as the impact of COVID-19 on mobility, the new consumption and behavioral trends in China post-pandemic, and the EU SMES business confidence in China.

When:
21 - 22 October 2021
3:00 pm - 6:30 pm Beijing time
9:00 am - 12:30 pm Brussels time

Agenda:
DAY 1, Oct 21: WHAT HAS HAPPENED AND WHERE WE STAND TODAY

09h00 - Opening remarks
09h20 - China policy environment and EU SMEs business confidence in China
10h10 - The impact of Covid-19 on the mobility of personnel between China and Europe
11h00 - Partners’ corner
11h50 - Sharing the road - Tips to direct and protect your network of SMEs before entering China

DAY 2, Oct 22: WHAT IS GOING TO HAPPEN? A GLIMPSE INTO TOMORROW – THREATS AND OPPORTUNITIES

09h00 – China economic outlook 2022 and latest macroeconomic trends
09h40 – The future of EU-China economic relations
10h20  – China’s walled garden: Opening, closing and the resulting business opportunities
11h00  – Managing your supply chain in China – Lessons learned from the pandemic
11h40  – Digitalisation of European SMEs: Solutions provided to industry-shaping trends in China
12h20  – Closing remarks
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