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Travel Your Way - Unleashing rail distribution to make rail travel more attractive
Rail travel has never been more important. Although consumers are becoming increasingly aware of the environmental impact of their choices, their appetite for travelling has not decreased. And yet, integrating train travel into a journey is still more complex than booking a flight. Why is that?

As outlined in the Sustainable and Smart Mobility Strategy, the European Commission is clearly determined to make rail transport the cornerstone of a more multimodal transport network in Europe. Ensuring that train tickets are easier to find, easier to buy and easier to use will play a key role in getting there. Industry has already shared its collective views in a joint industry statement, and Member States have recently presented their reflections as part of the Platform on International Rail Passenger Transport. The impetus is now on the Commission to assess all options and provide concrete solutions.

To discuss the challenges and opportunities of making rail travel more accessible, eu travel tech invites you to its webinar taking place on

25 June at 10.00 - 11.30 CEST

The event is part of the official programme of the European Year of Rail

This webinar will address questions such as: What are the current obstacles preventing a more traveller-friendly distribution of rail services? Which actions at EU and national level could be considered to address such obstacles? How can third party distributors help make rail more attractive?


Keynote speech
• Hinne Groot, Chair of the International Rail Platform, Dutch Ministry of Transport

Debate moderated by Dave Keating, France 24:
• Kristian Schmidt, Director for land transport, European Commission (DG MOVE)
• Christopher Irwin, Board Member of the European Passengers Federation
• James Hanratty, General Counsel, Trainline
• Alexander Gellner, Head of International Distribution and Marketing, SBB

Wrap up and conclusions by MEP Jakop Dalunde

Jun 25, 2021 10:00 AM in Brussels

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