There are significant challenges looming on the higher education landscape, with shrinking new student demographics and many questioning the cost and comparative value of a college education. The 2020 COVID-19 situation had added significantly to the challenge. In this environment, marketing has never been more critical to helping build and maintain the value of a school’s brand. That is why we created EDgage Live, built exclusively to help a busy higher education marketing and enrollment professional reignite your brand and gain new perspectives into marketing trends and best practices that can make a difference. Join us and learn how to reignite your brand!
11:10 am - What Lies Ahead for Higher Ed?
Dr. Terry Flannery, policy fellow, Center for University Excellence at American University
12:00 pm - The New Normal: Choosing your Pivot Plan & the Advantages of a Comeback
Dr. Ashley Prisant, president, Square Peg Solution
12:40 pm - The Evolving Language of Belief
Jon Budington, CEO, More Vang.
1:00 pm - Real World Insights from Three Higher Ed CMOs.
A panel discussion led by Mark Potter, featuring Nicholas Scibetta, CMO, Stony Brook University; Chris Noah, CMO, Indiana University of Pennsylvania; and Donna McLaren, CMO, Roberts Wesleyan College.
2:00 pm - Using Data to Light Up Your Brand
Presented by John Ingram, principal consultant with Ingram Market Analytics
2:30 pm - Getting Down to Tactics: Great Ideas on Multichannel Marketing and Automation
Featuring a discussion with Tom Moe, CEO, Daily Printing