"What makes an effective brand?" "How can I use a brand to guide my business?" Brand strategist at ZeBrand, John, will deepen your understanding of the basics and help you use it as a tool to crystallize your start-up's direction. This is a branding webinar brought to you by ZeBrand with fabbit, a tech-driven branding toolkit built for the pace of the start-up economy. This is an opportunity to learn how to approach branding with greater pace, productivity, and practicality. We will help you find a way to brand your way.