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Let the Science do the Talking: How to Grow your Business with WQRF Research Results
It’s a fact shown time and time again that consumers trust 3rd party information and science. Is your company leveraging all the Water Quality Research Foundation (WQRF) has to offer? Join us for a webinar dedicated to WQRF research results for several completed studies. Get a refresh on the scientific findings and hear from experts on practical day to day marketing and sales applications for your business.

Mar 11, 2021 01:00 PM in Central Time (US and Canada)

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Dale Filhaber
President @Dataman Group Direct
Dale 'Data Dale' Filhaber is President of Dataman Group Direct, a Florida-based direct marketing company, and author of Lead Generation for Water Quality Dealers. She is an author, lecturer, Listologist and direct marketing innovator. In the past 30+ years, Data Dale has trained many water quality dealers in direct marketing and lead generation techniques, ranging from direct mail to telemarketing to social media. Her latest book, Lead Generation for Water Quality Dealers, has received rave reviews and can be purchased on Amazon. Data Dale is also the author of Pure Water Profits, a blog on marketing focusing on the water treatment industry. She is also a frequent guest lecturer at the annual WQA conference as well many other industry and marketing conferences.
Jennifer Smith
Vice President @Moti-Vitality
Jennifer Smith is the Vice President of Moti-Vitality, a national training and consulting company specific for the water industry. Jennifer is a Certified Water Specialist through the WQA. Leveraging her sales background, she works with a wide variety of water treatment companies across the US, hiring sales teams, coaching water treatment professionals on in-home sales, and assisting office personnel on best communication practices
Kim Redden
Foundation Relations & Research Manager @WQA
Kimberly Redden has a Bachelor’s Degree in Chemistry from North Central College and a Masters of Public Health degree from Elmhurst College. She has worked for the Water Quality Association in the Technical and Regulatory Affairs Department and the Professional Certification and Training Department. She now serves in the role of Foundation Relations and Research Manager for the Water Quality Research Foundation.